Hi, I’m Amy Innes, a passionate Mumma of four, a wife, founder of Aurum Store, and a wellness guide for women who are carrying a lot. My passion for natural health began with my own healing journey – and it’s now deeply rooted in life on our small family hemp farm and our natural health products.

For the majority of my life leading up to my mid-twenties, I struggled with anxiety, panic attacks, and inflammation issues. I was a high-flying corporate woman ticking off every single goal at the expense of my wellbeing. Working hard, battling stress and anxiety and being exhausted was nothing new for me. Since I was 17, I had been working every single day, and my world revolved around work.

“After being burnt out from my corporate career, feeling a lack of purpose and being told that I will never be able to have children due to endometriosis, something inside me knew that things needed to change.”

Wanting to heal my endometriosis naturally, I started to look into alternative ways to support my health and wellbeing. Health became my number one priority. I completely transformed what I put in my mouth, on my skin and the products that I used in my household. In addition I quickly realised that to change my health, I also had to work on my mindset, my inner dialogues and what I believed was possible for me.

Over time, I also learned something that changed the way I support women today: when your nervous system is dysregulated, everything feels harder. Stress can show up as gut issues, inflammation flare-ups, poor sleep, low mood, skin changes, and that wired-but-tired feeling that becomes your “normal.”

Today I’m a proud mum of four and a business owner who is obsessed with wellness and a natural way of living. I run Aurum Store alongside our family hemp farm, where we grow and create organic, solvent-free, toxin-free hemp and health products with full transparency from seed to shelf. Every batch is tested for quality, and every ingredient is chosen intentionally.

Since I started my own business in 2016 I have supported women to overhaul their health with powerful natural health tools, simplify toxin-free living, and create steady daily rhythms that support gut health, inflammation, and nervous system regulation.
I am so passionate about empowering women with tools for mental and physical wellness, helping my clients get to the root cause of their issues, educating on how to nourish their bodies and how to ditch the stuff that no longer serves them. These are what I’ve found to be the key for creating a happy, healthy, and fulfilling life.

I’m on a mission to help others intentionally cultivate a wholesome healthy life – without the overwhelm – and I am so happy you are here.

Amy Innes is the founder of Aurum Store and a wellness guide for women who want real support for gut health, inflammation, and nervous system regulation.

After being burnt out from her successful corporate career and struggling with endometriosis, inflammation, anxiety and depression, Amy decided to take full ownership of her life.

Her immense passion for natural health and wellness took her on a journey of recovering from her own health conditions and now she helps others to do the same through her authentic approach.

Today, Amy is a mother of four, a dedicated advocate for wellness, conscious toxin-free living and natural health tools. Through her farm-to-bottle hemp products and education, she supports overwhelmed women to simplify wellness, rebuild trust in their bodies, and create small daily shifts that lead to lasting change.

Amy spreads her empowering message through her podcast, online offerings, and one-on-one support.